Ill manors

Ill manors originally had a budget of £100,000 and in the box office it got £453,570 in the UK. It used a wide range of marketing to get it the publicity it needed to make the profit needed. Due to its budget being limited they couldn't use some of the big promotion platforms that some higher budgeted films use.

One of the ways in which the film was promoted and perhaps one of the most important was social media. Because of their low budget a free promotion platform like social media could have a huge impact on the money they take at the box office. It has a Twitter page and goes by the name of @iLLManors. It has 3,665 followers which shows just how many people want to know more about the film. In the information section it has links to Plan B's Twitter page and also to a website where you can download the film. It also has a Facebook page which has 31,626 likes. These figures show just how important social media is to films with a small budget. Social media being used to promote the film will only reach a selected audience so other ways were needed to be used.

Like many other films ill manors used posters. The image used was a promotional image. It shows the genre of the film and also shows one of the main characters. Also the fact that he is holding a gun it shows what a little of the storyline could be. Posters would be put up in a wide range of places from bus stops to cinemas. The poster was also the icon picture of both the Facebook page and the Twitter page as another way of promotion. Therefore the audience of the posters will be huge as not only does it include the audience of the social media sites but also other members of the public.

There was also a trailer made for the film. This would have been shown on many places including TV and the cinema. This would all meet a limited number of the target audience so websites like YouTube was also used. This is a world wide site and so far the official trailer has had 737,054 views. It includes real clips of the film which may also be an incentive for people to go and pay to watch the film. Also at the end there is the Facebook name and the Twitter name and also the web address of the official website.

The official website of the film includes the trailer, synopsis, information about Ben Drew or otherwise known as Plan B, image stills of the film, behind the seen videos and interviews, a link to buy the film, links to the Facebook and Twitter page, reviews of the film, the poster and also a link to the album. This can reach millions of people and therefor could have made millions of people watch the film. I think because of all that it holds as a website it looks a higher budgeted film so that in itself might make more people interested in watching the film.

Plan B or otherwise known as Ben Drew came up with the film. He is a well know artist in his own right so already has a huge fan base. Some of his songs feature in the film so his fans will watch the film. One of his music videos has some clips of the film in it and the songs were put on YouTube before the film so that was also a way of advertising the film. It also works in the reverse way, the film is a way to promote his songs.

Overall I think the way the film ill manors was very successful. The posters, trailers, website, album, Twitter page, Facebook page and clips on YouTube all reached different audiences but put together millions of people would have heard about the film which is one of the major ways that the money the box office gained was so high compared to the budget of the film.