Harry potter and the deathly hallows part two

Within the first day of being realised 'Harry Potter and the deathly hollows part two' got £9 million. This was down to the marketing of the film. Different ways of marketing the film will reach different audiences which is why companies like to use a wide range range of promotion platforms.

The first example of a way of marketing that they used was posters. They used many designs, this was because it would attract peoples attention again and again. The posters themselves have images which work as teasers. Some images may be from the film but most would be promotional images. these posters will be put up on a ride ranges of places from bus stops to cinemas therefore it will reach a greater audience than if they were just shown in cinemas. The posters may show clues about the film. The genre and main characters where shown by the posters. Posters may also show the location and time in which the film is based.

  

Another way in which the film was advertised was trailers. They took real clips from the film in order to make it and therefore it will give away a small amount of the storyline. Giving away a small amount will make the audience want to see the entire film so they know the full storyline. They were show on TV screens, DVD adverts and cinema screens. Also they use sites such as YouTube as it increase the range of people who will see it. The editing of the trailer would also play a big role in getting people to want to see the film as tension is made by quick cuts, words and phrases and voice overs. 


Film companies also use premiers as a way of marketing the film. It is where the stars of the film come to a big event in public eye and the first screening is showed. The premiere is huge with thousands of fans coming as there is a chance of meeting the stars of the film and thousands ore watching online. This may make people to want to watch the film as it makes people feel more involved within the film. Also if there is a particular actor or actress in the film ten their fans are more likely to watch the film with them in than without them in.

 

This isn't the first harry Potter storyline that has been made so there for there is already a market for them. This film is the big finale of the films so there was a huge build up since the first part was realised. The merchandise range for Harry Potter is very big. this in itself is a good stage for marketing the film. Having films already out for public viewing also means that there is already a huge fan base for it so they may make people want to see the film by telling them about it.