Write an illustrated essay outlining all the ways possible to consume and produce films, with advantages and disadvantages.
There are many ways in which we can consume and produce films. The possibilities have changed a lot through the years and now it is easier than ever to consume films.
The first way is on a DVD. Before the DVD there was the Video and is a disk which can be inserted into a player and watched when ever the consumer wants to. Advantages of this includes the fact that the consumer can watch it as many times as they want when they want once they have brought it. However, once they have brought it can then be passed on to whom ever they want as long as it is not to people who are paying meaning that the companies are missing out on some money. It also makes making pirate films a lot easier and therefore is another way for the film makers to loose money.
A new updated version of DVDs has come out which is Blu-ray. It is high quality for consumers to watch the film meaning that the film experience will be improved. It is important that changes like this happen to keep people interested in the film industry itself. It does have its draw backs though, it means that consumers have to purchase something in which the disks will play in as ordinary DVD players can not play them. Also, if they wish to watch a film in Blu-ray which they already own they will have to re-purchase the film as a Blu-ray disk which generally costs more money than your average DVD.
Smartphones are also another way in which you can watch films. This allows the audience to watch films when ever they want whilst on the go. Also, when you buy a DVD sometimes they come with a code for you to use to get a free digital copy of the film which can be played on any digital device (including on your smartphone). The disadvantage of using your smartphone to watch films means that because the screen is so small the meaning and effect of the film may be lost due to the film being made to watch on a bigger screen. It is also the same for tablets. Even though their screens are slightly bigger, meaning that the quality may be a little better than a smartphone, the full effect of the film will not be view by the consumer.
You can also produce films on smartphones. It may be more practical as people have their phone to hand most of the time but the quality will not be as good due to it not being specially made for that purpose. As well as watching the film, the filming itself may be effected by the size of the screen.
The more conventional approach to filming today is by using a digital video camera. The screen is bigger and due to it being made for the purpose of filming it will have much better quality and therefore making the finished product better and more enjoyable for the consumer to watch.
In addition, videos on demand through websites such as Netflix are getting ever more popular in the way we consume films. This is because there are many positive aspects of them. It allows the consumer to watch the film when ever they want to which is not possible through TV channels themselves. As well as this it may work out cheaper for the consumer as the amount spent per month for the subscription is fixed but if they buy the DVDs the amount when collected together will be higher once they buy a certain amount. However there are negative sides to using videos on demand such as DVD sales drooping dramatically. In 2011 DVD sales were down by 18.3%, on the other hand subscription services were up between 40% and 45%. Due to it being so popular is has destroyed many other services which allow people to watch films when they wish to such as Blockbuster.
Cinemas have been a successful platform for the consumption of films for many years. People pay to watch a film due to the fact that the experience they will get will be better to the one that they would get at home. However, due to bigger TV screens the cinema experience isn't always confined to the cinema screen so they have had to come up with more ways in which to get people to go. Viewing films in 3D is normally seen as the normal way to watch a film in the cinema in todays world but yet again TVs have improved and you can now get 3D TVs. IMAX is also another way in which you can watch a film in the cinema. Tickets cost more but the quality of the cinema experience is enhanced greatly due to better quality images and sound making more people want to go.
Overall the way we consume films and produce films has changed a lot over the years to keep up with the ever changing society in which we live in today. Even though things have changed there are still huge drawbacks for either the consumer or the companies involved.
Tuesday, 17 February 2015
Wednesday, 11 February 2015
Disney
Disney is well known for its films, and FROZEN is just one example of the many it has released.
Do an investigation into the company, detailing its history, the breadth of the company and the many films and their successes.
You should write about how the different companies work together when dealing with a film product in order to maximise exposures and profits.
You need to talk about a current film ( within the last three years) as an example.
Disney was first started by brothers Walt and Roy Disney 16th October 1923. It is one of the biggest Hollywood studios and its headquarters is in California, USA. Films that Disney has made include Snow White and the Seven Dwarfs, Fantasia and Peter Pan. One of their biggest successes was Pirates of the Caribbean 2 which was the highest grossing movie in the opening weekend in history at $135,000,000.
Walt Disney doesn't just make films, also they own a music company which was started 1st October 1949 and Disneyland first of which was first opened 17th July 1955. Disney even owns their own mobile phone service which was started on 12th June 2006. In 2006 they had 133,000 employees. It also owns companies such as Touchstone and Hollywood records. They have become a huge success all over the world.
All Disney films follow the same formula which is fantasy, relatable characters and the storyline good character v bad character. Most of the Disney films are based on fairy-tales, they are all make-believe stories that all follow yet again another formula which is girl meets boy, they are challenged in their love for each other and then all their dreams come true. All Disney films have relatable characters in them, for example, children and a mother. The audience can always find similarities between them and a character within the film they are watching which will bring them personally into the story more and therefor make it more enjoyable for them to watch. Most of the films Disney makes has a good character or characters who has a goal which is to defeat a bad character and in the end the good characters normally win.
Disney are massively popular and therefore they gain a lot of money from each film they make due to the good reputation they have as film makers and all round entertainers. An example of this is Mary Poppins which was released on 27th August 1964. It was only budgeted $6million yet made a huge profit in the box office with $102,272,727. Disney made much more money when it got realised on things such as Video and even more when it got realised on DVD. When it was released on home media it didn't just make them more money but it also opened the film to a whole new generation as did it with many other Disney films.
Monsters University was realised in 2013. It was budgeted $200 million which gained $743.6 million in the box office. Monsters University was made by both Disney and Pixar, this was to make maximum profit. Disney had the rights to make prequels to any of Pixar’s films up to the film Cars. It was the first ever film to use a new way of animation called global illumination. Circle 7 animation was announced to be making the film but later due Disney now owning the Pixar studio Circle 7 animation closed. Disney purchased Pixar on 23rd January 2006 in a transaction which was worth $7.4 billion. The huge profit made at the box office was not only down to the name of the makers but also because the first film named Monsters Inc done so well and got $562.8 million when it was made on a budget of $115 million.
Do an investigation into the company, detailing its history, the breadth of the company and the many films and their successes.
You should write about how the different companies work together when dealing with a film product in order to maximise exposures and profits.
You need to talk about a current film ( within the last three years) as an example.
Disney was first started by brothers Walt and Roy Disney 16th October 1923. It is one of the biggest Hollywood studios and its headquarters is in California, USA. Films that Disney has made include Snow White and the Seven Dwarfs, Fantasia and Peter Pan. One of their biggest successes was Pirates of the Caribbean 2 which was the highest grossing movie in the opening weekend in history at $135,000,000.
Walt Disney doesn't just make films, also they own a music company which was started 1st October 1949 and Disneyland first of which was first opened 17th July 1955. Disney even owns their own mobile phone service which was started on 12th June 2006. In 2006 they had 133,000 employees. It also owns companies such as Touchstone and Hollywood records. They have become a huge success all over the world.
All Disney films follow the same formula which is fantasy, relatable characters and the storyline good character v bad character. Most of the Disney films are based on fairy-tales, they are all make-believe stories that all follow yet again another formula which is girl meets boy, they are challenged in their love for each other and then all their dreams come true. All Disney films have relatable characters in them, for example, children and a mother. The audience can always find similarities between them and a character within the film they are watching which will bring them personally into the story more and therefor make it more enjoyable for them to watch. Most of the films Disney makes has a good character or characters who has a goal which is to defeat a bad character and in the end the good characters normally win.
Disney are massively popular and therefore they gain a lot of money from each film they make due to the good reputation they have as film makers and all round entertainers. An example of this is Mary Poppins which was released on 27th August 1964. It was only budgeted $6million yet made a huge profit in the box office with $102,272,727. Disney made much more money when it got realised on things such as Video and even more when it got realised on DVD. When it was released on home media it didn't just make them more money but it also opened the film to a whole new generation as did it with many other Disney films.
Monsters University was realised in 2013. It was budgeted $200 million which gained $743.6 million in the box office. Monsters University was made by both Disney and Pixar, this was to make maximum profit. Disney had the rights to make prequels to any of Pixar’s films up to the film Cars. It was the first ever film to use a new way of animation called global illumination. Circle 7 animation was announced to be making the film but later due Disney now owning the Pixar studio Circle 7 animation closed. Disney purchased Pixar on 23rd January 2006 in a transaction which was worth $7.4 billion. The huge profit made at the box office was not only down to the name of the makers but also because the first film named Monsters Inc done so well and got $562.8 million when it was made on a budget of $115 million.
Monday, 9 February 2015
Harry potter and the deathly hallows part two
Within the first day of being realised 'Harry Potter and the deathly hollows part two' got £9 million. This was down to the marketing of the film. Different ways of marketing the film will reach different audiences which is why companies like to use a wide range range of promotion platforms.
The first example of a way of marketing that they used was posters. They used many designs, this was because it would attract peoples attention again and again. The posters themselves have images which work as teasers. Some images may be from the film but most would be promotional images. these posters will be put up on a ride ranges of places from bus stops to cinemas therefore it will reach a greater audience than if they were just shown in cinemas. The posters may show clues about the film. The genre and main characters where shown by the posters. Posters may also show the location and time in which the film is based.
Another way in which the film was advertised was trailers. They took real clips from the film in order to make it and therefore it will give away a small amount of the storyline. Giving away a small amount will make the audience want to see the entire film so they know the full storyline. They were show on TV screens, DVD adverts and cinema screens. Also they use sites such as YouTube as it increase the range of people who will see it. The editing of the trailer would also play a big role in getting people to want to see the film as tension is made by quick cuts, words and phrases and voice overs.
Film companies also use premiers as a way of marketing the film. It is where the stars of the film come to a big event in public eye and the first screening is showed. The premiere is huge with thousands of fans coming as there is a chance of meeting the stars of the film and thousands ore watching online. This may make people to want to watch the film as it makes people feel more involved within the film. Also if there is a particular actor or actress in the film ten their fans are more likely to watch the film with them in than without them in.
This isn't the first harry Potter storyline that has been made so there for there is already a market for them. This film is the big finale of the films so there was a huge build up since the first part was realised. The merchandise range for Harry Potter is very big. this in itself is a good stage for marketing the film. Having films already out for public viewing also means that there is already a huge fan base for it so they may make people want to see the film by telling them about it.
The first example of a way of marketing that they used was posters. They used many designs, this was because it would attract peoples attention again and again. The posters themselves have images which work as teasers. Some images may be from the film but most would be promotional images. these posters will be put up on a ride ranges of places from bus stops to cinemas therefore it will reach a greater audience than if they were just shown in cinemas. The posters may show clues about the film. The genre and main characters where shown by the posters. Posters may also show the location and time in which the film is based.
Another way in which the film was advertised was trailers. They took real clips from the film in order to make it and therefore it will give away a small amount of the storyline. Giving away a small amount will make the audience want to see the entire film so they know the full storyline. They were show on TV screens, DVD adverts and cinema screens. Also they use sites such as YouTube as it increase the range of people who will see it. The editing of the trailer would also play a big role in getting people to want to see the film as tension is made by quick cuts, words and phrases and voice overs.
Film companies also use premiers as a way of marketing the film. It is where the stars of the film come to a big event in public eye and the first screening is showed. The premiere is huge with thousands of fans coming as there is a chance of meeting the stars of the film and thousands ore watching online. This may make people to want to watch the film as it makes people feel more involved within the film. Also if there is a particular actor or actress in the film ten their fans are more likely to watch the film with them in than without them in.
This isn't the first harry Potter storyline that has been made so there for there is already a market for them. This film is the big finale of the films so there was a huge build up since the first part was realised. The merchandise range for Harry Potter is very big. this in itself is a good stage for marketing the film. Having films already out for public viewing also means that there is already a huge fan base for it so they may make people want to see the film by telling them about it.
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