What is the significance of proliferation of hardware and content on institutions and audiences?

What is the significance of proliferation of hardware and content on institutions and audiences?

PLAN

Paragraph 1- Producers 
Advantages

• Digital video cameras have become cheaper therefore they can afford more on set so therefore they can get more shots making the overall film look better
• Due to computers becoming cheaper they can buy more meaning the film can be edited quicker 

Disadvantages

• Due to cameras being so cheap more people can get them, therefore more content is being made so there is more competition
• Computers are so cheap and so are other digital technologies which you can edit footage on so their will be more competition as more people can make professional looking videos 

Case study-  Skyfall has many scenes which includes different camera angles and this could not be possible without the cost of cameras decreasing even though the estimated budget for the film was $200,000,000.

Paragraph 2- Distributors
Advantages

• More people have access to Web 2.0 via technologies that include computers, laptops, smart phones, smart TVs and tablets so websites that are used to market the film will have more impact as more people will see it 
• Synergy can be used more effectively due to the proliferation of hardware and content as there are more platforms 
• Because the footage is made on digital cameras and can then be put on computers, the final film can be sent to exhibitors digitally which will be cheaper, easier and much quicker

Disadvantages 

• More people have access to Web 2.0 via technologies that include computers, laptops, smart phones, smart TVs and tablets so videos on websites such as YouTube will create more competitions for films

Case study- Due to the small budget of £100,000 Ill manors uses social media sites and has a web page due to the low cost. These ways of marketing would have much less impact if there was less ways of gang internet access.

Paragraph 3- Exhibitors

Advantages

• more ways to show films, this makes it easier for the audience to access the film so therefore the will get more profit
• Films can now be on viewed on websites such as Netfilx which means people can watch films without having to buy the DVD, as long as you have internet access you will be able to watch the films you want with only a monthly subscription fee 

Disadvantage

• Illegally downloading films will be easier so therefore they will lose more money 
• Due to TVs becoming cheaper and better quality and many other divides now being able to play videos less people are paying to go to the cinema 

Case study- As Skyfall has a higher budget and is better known due to more money going into marketing, it is more likely to be on websites such as Netflix. 

Paragraph 4- Audiences

Advantages

• More divides on which you can watch films on
• films are more accessible, you don't need to go and buy a DVD for the film you want to watch you can on online and watch the film
• If the audience use websites such as Netflix they can watch many films with only one monthly subscription fee which may work out cheaper than buying individual films 

Disadvantages

• Pirate DVDs or illegally uploaded films won't be as good quality which will directly effect the enjoyment of the film