Make sure you are clear what synergy is and include a definition, and examples of how it has actually worked in the past.
State why smaller independent companies find it harder with examples.
Synergy- The interaction or cooperation of two or more organizations, substances, or other
agents to produce a combined effect greater than the sum of their separate effects.
(When different companies make different items for a film to promote it)
Conglomerate- A media conglomerate, media group or media institution is a company that
owns large numbers of companies in various mass media such as television, radio,
publishing, movies, and the Internet.
(When a big company own lots of smaller companies that specialise in different forms of
media)
Some of the smaller companies which Disney owns-
- Disney music
- Disney publishing
- Disneyland resort
- Disney channel
- Marvel entertainment
- Disney interactive studios
- Disney online
- Hollywood records
- Pixar animations
- Touchstone pictures
- ABC television network
Disney is a conglomerate because it owns these smaller companies which work in different forms of media for example, the ABC television network uses the media form television and Pixar animations uses the media form film.
Example of synergy in Disney is Toy Story 3-
- 3D re-releases of Toy story and Toy story 2 featuring a trailer of Toy story 3
- Combo releases of the films on DVD and Blu-ray which featured extras, for example 'The making of Toy story 3'
- Disney interactive studios released 'Toy story 3: the video game'
- Before release of the film Disney channel held a Toy story film day showing the past two films and sneak peeks of the third film
Example of synergy in Disney is High school musical-
High school now have the following things made because of it:
- DVD
- CD of soundtrack
- Dolls have been made
- Video game
Example of synergy in Disney is The Avengers-
There has been synergy between Disney's divisions such as:
- Disney stores
- Marvel publishing
- Retail and creative services
Because there has been many films within The Avengers storyline they have all helped to permute each other. There for anything made for a film (for example, a game) will not only permute that film but also others with in the series of films.
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| DISNEY SYNERGY |
Why is it so difficult for smaller independent British companies to have synergy?
- Disney do not have to get other companies involved as they own such a range of companies, this means they will save money and because they control them they then can have control over what they make and what they don't Smaller companies do not have this so it is made a lot harder for them to have synergy as they have to persuade companies to make things based around the film.
- British independent companies also generally have a smaller budget for example Toy story 3 had an estimated budget of $200,000,000 and Ill manors which was made by an independent company had a budget of only £100,00
There is:- A DVD
- CD (album promotes the film and vice versa)
The CD was from Ben Drew or otherwise known as Plan B and so was the film. The film includes his music from the album and it also describes a little of what is going on in the film. On the website of Ill manors there are links to buy both the DVD and CD so it is clear that they both play a very important role in promoting each other yet they were still being seen as two totally different items in their own right.
Shaun of the dead (main production company- Working title films)-
Shaun of the dead had a low budget so didn't have money for synergy. This is the case for many films made by a small independent companies.
Shaun of the dead is now part of a collection of three films. The other two are called Hot Fuzz and The worlds end, they now all are a way of publishing each other because if someone sees one film they are more likely to watch the others so even without synergy other films are still advertising each other.
Shaun of the dead is now part of a collection of three films. The other two are called Hot Fuzz and The worlds end, they now all are a way of publishing each other because if someone sees one film they are more likely to watch the others so even without synergy other films are still advertising each other.
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