Audiences of films

I do not often go to the cinema. I only go if there is a film I really want to see, I do not just go to the cinema and see what is being shown. This is because of the cost of tickets. Quite often the film on DVD is cheaper than a ticket to see it in a cinema. The reason I go to the cinema instead of waiting for the DVD is because of the big screen, loud volume and also the atmosphere of the cinema during the film. Many cinemas are having to think of new ways to screen a film because of the prices of the tickets to see the film compared to the cost of a DVD. Ways of seeing a film now includes 3D and iMAX. Tickets cost more but because they are exclusive to the cinema experience people are willing to pay. I sometimes go and see a film in 3D but it always depends on the price of the ticket. I go to the cinema with my friends as it is to expensive to go with family. Although there are offers for families there is not normally change out of £50 for a family of 4. With friends we all pay for our own ticket so the cost is less individually. Cinemas get most of their profit from food sold in stead of the tickets. When I go to the cinema the only thing I buy from them is popcorn as a way of trying to reduce the cost for me. Cinemas are also trying to get more people to come by introducing special offers, for example, Orange Wednesdays. This is exclusively for people who use the phone network Orange and allows them to get cut price cinema tickets on Wednesdays. This helps both the cinema and phone network gain more customers and therefore more profit.

Less people are going to the cinema even with their efforts because there are more ways to watch films. An example of this is websites such as Nexflix. People can now stream films from websites in the comfort of their own home and for much less money. Even websites such as these face problems like the illegal downloading of films. This allows people to watch films for free and has a huge negative affect on companies such as cinemas, production companies and the box office as they are losing money for the film even though people are still watching it. Many things have been put in place to try and stop this from going on but they have not been as successful as they had hoped. For example, they have made people more aware of the fact that downloading a film for free is illegal by adverts but people are not taking notice. I think as way to help stop this would be to lower the price to watch a film in the cinema as people who think the only way to way a film with their budget is to download or watch it illegally will be able to watch the film without breaking the law. Other ways people watch films which is illegal includes buying them off people who have filmed the film from the cinema screen. Patrols have been put in place to try and stop this.

DVD’s also have to keep up with the ever changing world of technology. In order to make the market for them more stable, better quality versions of DVD’s have been made. Blu-ray disks may be a little more expensive and so might the players needed to play them, they have so much more to offer the audience. I personally don’t own a Bul-ray player although my brother does on a game console. Due to me not watching many DVD’s I don’t see a point in spending more money on something I would not use much.

Films are still shown on TV like they always have on channels such as Film 4. Catch up TV has become ever more popular meaning that films on TV has as well as people know that if they do miss the film then they can watch it online for a limited number of days. This makes films on TV more popular even though many people are put off due to the fact that they have to be around the TV at that time to watch it, you cant pause it and there are adverts during the film.

The way films have been marketed over the years has also changed. For example posters and adverts on T V were often used, now websites such as YouTube and social network sites such as Facebook and twitter are also used as a advertising platform. This means that the amount and variation of people who will get to see that advertisement will increase and therefore so will the amount of people who see the film. This transcribes to more profit for the people and companies behind the film such as production companies.